Tom Peterson, President and Founder, Catholics Come Home
How Advertising Brought Home a Half-Million Lapsed Catholics
April 14 Catholics@Work Breakfast
Advertising executive Tom Peterson felt called to use his media skills in the church’s New Evangelism efforts. Tom left the corporate world and founded “Catholics Come Home,” whose mission is to use media to engage fallen-away Catholics and invite them back.
In just six years, harnessing the power of advertising, “Catholics Come Home” brought 500,000 people back to the church. Mr. Peterson will tell us how as the Catholics@Work speaker on Tuesday, April 14.
Many dioceses are frustrated by the decline in church participation, especially among younger adults. But 38 of the 195 U.S. dioceses are celebrating increased attendance.
What makes these 38 dioceses different? In a word -- advertising. Those dioceses stepped out of their comfort zone, using “Catholics Come Home” to reach fallen-away Catholics through contemporary media. The program uses media to engage fallen-away Catholics and invite them back.
Tom’s TV show, “Catholics Come Home” airs in prime time on EWTN, inspiring Catholics to share their faith. Tom will share with us his spiritual journey, with an advertising insider’s understanding of the power of media. He will present some approaches we can use.
In the past decade, Tom has presented worldwide at Catholic Conferences including the Vatican, and multiple appearances on Fox News, EWTN and other media venues. Upon the election of Pope Francis, Tom was selected to offer live commentary on Fox News worldwide.
John Dunican, president of Catholics@Work said, “Most of us think about advertising as something to criticize, something to laugh at during the Super Bowl, or as foil to show how strong we are by declaring, ‘I am never influenced by advertising.’ Tom will surprise us by showing how advertising can make a difference in attracting people to Christ’s word.”
Please put it on your calendar today, then go register.
After signing up, put it on your Facebook page so your family and friends will have an opportunity to register before all seats are reserved.